If you’re participating in virtual networking, here’s a quick marketing tip that will help you attract your networking peers to your website, social media channel, or any other link you want to share.

Use QR codes!

Chances are you’ve seen QR codes on business cards, menus, brochures, and ads. People scan the QR code with their phone, and it directs them to a website for more information.

But QR codes are not just for print marketing materials. You can use QR codes effectively when you’re networking virtually too. Keep reading for two ways you can incorporate QR codes into your virtual networking experience. 

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.When you are networking virtually, you may want a way to easily refer your networking peers to a website or other link. That’s where QR codes come in! If you’re curious on how to incorporate QR codes into your virtual networking, check out these two ideas.

1. Add a QR Code to Your Zoom Background

Your Zoom background is prime real estate during virtual networking! Consider adding a QR code to your Zoom background. You can have it link to your digital business card, website, or portfolio.

Here are some tips to help you add a QR code into your Zoom background:

• Create your QR code: Use a reliable QR code generator. You can have it link to any webpage, such as your LinkedIn profile, website, or landing page.
• Design your background: Incorporate the QR code into a custom Zoom background. Canva works great for this! Be sure your QR code doesn’t block your face. 
• Test it out: Before going live, test the QR code. Make sure it’s working!

2. Incorporate QR Codes into Your Presentation

If you are presenting to a networking group, consider adding QR codes to your slides. Consider linking to your lead magnet, special offer, or coffee date link.

Here are some tips for adding QR codes to your presentation:

• Identify where you want to include a QR code: Where in your presentation would a QR code be most effective? A QR code could go at the beginning of the slide deck (for introductory materials), on certain slides (for additional resources), or the end (for feedback or follow-up actions).
• Generate QR codes and add to your slides: Create QR codes for each purpose and add to your slides. Ensure the QR code is large enough so someone can scan it easily. And double check that each QR code leads to a relevant, mobile-friendly website.
• Remind your audience to scan the codes: During the presentation, prompt your audience to scan the QR codes. Explain the benefit of each code to encourage participation.

Final Thoughts

Have I gotten your wheels spinning? I hope so! 

Incorporating QR codes is a simple and effective way to increase interaction with your networking peers. 

By adding a QR code to your Zoom background, you will have an easy way to share information with your networking colleagues. When you’re the speaker, QR codes in your presentation will help the audience find your valuable resources. 

And if you’re looking for a community that supports your growth (and who would love to scan your QR codes!), be sure to check out Virtual Networkers. We would love to have you as a guest at an upcoming meeting.