Have you ever considered integrating a testimonial into your 30-second introduction?
Testimonials can enhance your marketing efforts by evoking emotion, building trust, and making you memorable. After all, everyone loves a good story—even a brief one!
Keep reading to discover three tips for incorporating testimonials into your 30-second introduction. It’s easier than you think, and you’ll likely enjoy sharing these impactful testimonials at your next networking event.
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Want to amplify your 30-second introduction or have an additional one ready to share at your next networking event?
If so, here are three tips to help you add a client testimonial into your 30-second introduction:
Focus on client transformation
In your 30-second intro, highlight your client’s journey through these three key steps:
- Identify the problem your client faced
- Explain how your solution resolved this problem
- Share the results your client achieved
I call this the “problem, solution, results” approach, and it’s an effective way to showcase how you’ve positively impacted your clients’ lives!
Keep it concise
Remember, it’s only 30 seconds! Being concise is crucial. Focus on the most compelling aspects—the problem, solution, and results.
Often, when telling a story, we want to include many details such as the client’s name, occupation, and location. However, in your 30-second introduction, you don’t need to delve into those specifics. Stick to the formula mentioned in step one to keep it brief and impactful.
Include a call to action
Every 30-second introduction should include a clear call to action, and when sharing a client testimonial, it’s no different.
For instance, you could say, “Interested in achieving similar results?” Then, outline the exact next step you want your listener to take, such as:
- Emailing you
- Visiting your website
- Scheduling a Discovery Call
- Downloading a PDF
Be specific! Clarity is key in networking groups as well.
Try out your new testimonial 30-second introduction
Looking for a supportive environment to practice your new 30-second introduction? Consider attending a Virtual Networkers meeting! Our members and guests regularly test out new elevator pitches in a safe, judgment-free space. We’d love to meet you and hear your 30-second introduction.
Armed with the insights from this blog post, you can now craft a compelling 30-second introduction featuring one of your client stories. Practice it and then present it at your next networking event. Gauge its impact and refine as needed. I am here to cheer you on!
